Brand creation that's worked hard for one of Britain's foremost cake producers. Heavenly temptation in bright, colourful packaging. View more
Bottle design for the Iceni Water Company. With a unique heart-shaped, dual grip, that assists easier pouring and firmer holding. View more
The freeze, squeeze and please pouch for eyecatching on-shelf presence. Rocktails Cocktails help release your inner party animal. View more
Gripping stuff from the powerful automated stacking system, with its stand-out name and bold, industrious colour scheme. View more
Brand is the first impression and the lasting effect, it is the difference between a consumer selecting one cup of coffee over an identical tasting alternative simply because it appears more believable, more reassuring or more authentic.
Names are vital for identification and differentiation, and shape futures by conveying certain values and characteristics. The right name dictates a positioning, conjures an emotion, jumpstarting a brand’s journey toward capturing the approval of the consumer.
Good design is rational, emotive and appealing, it is easy on the eye, unpretentious and understandable. Graphic design is art that functions and requires structure and an intuitive anticipation for how people receive their messages.
